Brown Is Beautiful - Zeppelins in the Air
/Our blast-from-the-past cover features UPS. In the foreword of the 1996/97 winter edition of The Air Charter Guide, founder Fred Gevalt writes: ”Never mind that carriers sport paint schemes that like travelogues or airborne popsicles, chocolate airplanes will soon decorate airline ramps at America’s watering holes as UPS Airlines follows its strategic business plan. Tailored for ambidextrous use, five of UPS’ fleet of 727-100’s will spend the workweek hauling brown cardboard packages and the weekend chartering passengers for cruise lines and vacation tour operators.” The concept didn’t last long, but it demonstrates how flexible our industry has been for an ever-moving market. As the world and demands change for our aviation community, we find a constant in UPS: still moving our goods, and brown is still beautiful.
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