BBGA Becomes First European National Business Aviation Association to Join CLIMBING. FAST. Campaign

EBACE, Geneva. The British Business and General Aviation Association (BBGA) is exhibiting at EBACE in Geneva this week, Stand 401, in the new Association Village, to share that it will be the first European national bisav association to join the industry's international, multimedia advocacy campaign, CLIMBING. FAST., launched in 2023 to showcase the societal benefits of business aviation, including workforce opportunities and sustainability innovations.

Lindsey Oliver and Kurt Edwards.

CLIMBING. FAST. celebrates how business aviation supports economic growth, connects communities, and drives innovation. "We are excited to come on board with our own UK CLIMBING. FAST. website to signpost our policymakers, regulators, government, media and public to a single point. Here, we will share news, resources, facts and data. climbingfast.co.uk. for the UK is also a natural home to our 'Did You Know' campaign," said Lindsey Oliver, Managing Director of BBGA.

"'Did you Know' and hashtag BizavEnables is our narrative. Our response to negative perceptions and antagonists. In our campaign, we highlight the positive contributions of business aviation with short videos filmed with our members, shared on Instagram, LinkedIn, TikTok and YouTube. We highlight sustainability efforts, job creation, and essential services like air ambulances, the vital role on-demand aviation plays in connecting otherwise unserved city pairs and supporting critical operations. CLIMBING. FAST. in the UK can share all these stories."

CLIMBING. FAST. has been designed for all National Associations to have a unique site suitable for their nations, but unified and branded together under a single, trusted banner: climbingfast.co.uk.

The International Business Aviation Council (IBAC) is a key partner in CLIMBING. FAST. Kurt Edwards, Director General of IBAC, commended BBGA's advocacy work for business aviation saying: "CLIMBING. FAST. is a valuable tool to enhance BBGA's outstanding efforts. Further, IBAC looks forward to collaborating with other member associations to support CLIMBING. FAST., showcasing the industry's economic and societal contributions and our sustainability progress."